Med Spa Marketing Guides
Med Spa Marketing SEO guides are practical, sourced articles for med spa owners, operators and managers. Med Spa Marketing SEO is a marketing agency for medical spas in the United States. The guides are grouped below by topic, from Google Business Profile and local SEO to compliance. Each guide opens with a short answer.
Google Business Profile & Local SEO
Local SEO for Med Spas: How to Rank in Google Maps and Local Search
Google ranks local results on three factors: relevance, distance and prominence, and it does not sell better placement.
10 min readGoogle Business Profile Optimization for Med Spas
Practitioner profiles are allowed only for public-facing providers, and a suspended profile should be appealed, never replaced with a new one.
10 min readMulti-Location Med Spa Marketing: Profiles, Pages, Reviews and Ads
Run ads from one account with location targeting, since keywords from the same account do not compete in the auction.
7 min read
SEO & AI Search
Med Spa Website Design: Treatment Pages, Booking, Speed and Compliance
A med spa website has to be found in search, earn a nervous first-time patient's trust and make booking effortless on a phone.
10 min readMed Spa Font Pairings: Typography & Palettes That Build Trust
Test pairings on mobile screens, maintain WCAG contrast ratios, and limit your system to two or three fonts.
8 min readGenerative AI Search for Med Spas: How to Show Up in AI Answers
If you want to appear in ChatGPT and Perplexity answers, make sure robots.txt does not block OAI-SearchBot or PerplexityBot.
6 min read
Promotions & Patient Acquisition
Med Spa Advertising: What Google, Meta and the FTC Allow
Med spas can advertise on Google and Meta, but prescription drug terms like Botox trigger extra rules.
8 min readMed Spa Promotion Ideas: When to Run Them and the Rules to Follow
Push neurotoxin in February and March, sell laser hair removal packages before the June peak, and use September and October for win-back and prepaid offers.
10 min readHow to Build a Med Spa Membership Program: Models, Pricing and Rules
A med spa membership charges a recurring monthly fee in exchange for included treatments, account credit or member pricing.
9 min readMed Spa Social Media Marketing: What to Post, What to Avoid and What to Track
Build med spa social media around your real providers, consented before-and-after photos and useful education, and point every post toward booking.
9 min readWhy Med Spa Leads Don't Book, and How to Raise Your Conversion Rate
Respond within minutes, follow up several times by phone, text and email with consent, and track every lead to a booked, treated or lost outcome.
7 min read
Reviews & Reputation
How to Get More Google Reviews for Your Med Spa
Ask every patient, not just the happy ones, using your Google review link or QR code shortly after their visit.
11 min read
Treatment Marketing
Botox Marketing Strategy: Grow Neurotoxin Patients Without a Price War
Grow neurotoxin revenue through trust and rebooking, not the lowest price per unit.
6 min readMedical Weight Loss Marketing for Med Spas: The GLP-1 Compliance Playbook
Describe medical supervision, eligibility, labs and follow-up, substantiate every results claim, and follow Google and Meta prescription drug advertising rules.
7 min readAesthetic Device Marketing: How to Launch a New Laser or Body Device
Start marketing a new aesthetic device before it arrives: build its treatment page, collect a waitlist from existing patients and plan a launch event.
6 min read
Budget, Agencies & Planning
Med Spa Marketing Strategy: How to Build a 12-Month Plan
Build a med spa marketing strategy from numbers, not tactics.
12 min readHow Much Does Medical Spa Marketing Cost?
Calculate your budget from your trailing twelve months of revenue and the line items you plan.
6 min readIn-House Marketing Coordinator vs. Specialized Med Spa Agency
An in-house marketer gives you daily presence in the practice, but one person may not cover SEO, paid ads, design, reviews and analytics.
6 min readHow to Hire a Medical Spa Marketing Agency
Ask how it handles prescription drug ad restrictions and claim substantiation, who does the work, and how cancellation works before you sign.
7 min readMed Spa Software: 12 Platforms Compared for Marketing and HIPAA
Boulevard, Zenoti, PatientNow, AestheticsPro, Aesthetic Record, Moxie and GlossGenius all market med spa charting and HIPAA features.
10 min read
Compliance
HIPAA-Compliant Med Spa Marketing: What the Rules Actually Require
Start by confirming whether HIPAA applies to your practice.
10 min read